Shaq on Twitter Ghostwriters
Posted on March 28, 2009
“If I am going to speak, it will come from me,” he said, adding that the technology allows him to bypass the media to speak directly to the fans.
As for the temptation to rely on a team to supply his words, he said: “It’s 140 characters. It’s so few characters. If you need a ghostwriter for that, I feel sorry for you.”
– Shaq through: When Stars Twitter, A Ghost May Be Lurking
Where does this leave the budding social marketing industry and twitter? Can a ghostwriter create a sincere voice and message that people care about on such an intimate technology like twitter?